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Social media has quickly become an integral part of business culture. Our social feeds are filled with products that have been curated to our preferences and search history. Everything we do online is tracked and turned into targeted ads. Data abounds, offering companies the information they need to reach their targeted consumer. Large companies and corporations understand the importance of connecting with consumers through platforms like Instagram and YouTube. However, when it comes to small businesses (who have the most to gain by social media connection), only 53% utilize social media. 


Small businesses have the advantage of knowing their consumer more intimately than those running large corporations do. With that said, implementing social media can help small businesses reach more of their community and create a stronger, more loyal client base. Here’s how you can use social media to benefit your small business:


Streamline Your Branding

More followers isn’t always better. Whereas many small businesses make the mistake of trying to maximize their followers, you should really be focusing on the type of people you want to reach and connect with. You can accomplish this by investing in your branding. 


Create a website, logo, and graphics that create a visual representation of your company. Sharing this imagery online will not only help streamline all your platforms, but it will also attract those who share your aesthetic and tastes. 


Use the Right Profiles

Social media can seem overwhelming to a lot of business owners. After all, you’re busy running a business. How can you find time to manage your online presence, as well! In truth, it’s less about how you use the platforms and more about what platforms you’re using. For example, creating a Facebook page for your business can be incredibly useful. 


The most important step when setting up your Facebook page should be properly geotagging your location. If done, your clients provide you free advertising every time they check into your business. The same can be said for social platforms like Instagram. To encourage people to check-in, rate, or like your profile, provide them an incentive such as money off their next service or an add-on!


Post Intelligently, Not 24/7

Again, more is not always better. If you’re stressed about the prospect of having to constantly update your profiles to make an impact, you can rest easy. The beauty of social media is that it just requires a bit of strategy to be impactful. Each platform attracts a different demographic of people based on the kind of content it hosts. By monitoring and analyzing how content performs on each platform, you can decrease the effort it takes to update each profile by using the same message in a variety of ways. 


If you post a business quote or your mission statement on Twitter, use that quote in a branded image and post it to Instagram. If you’re getting questions or comments on your Facebook page, you can utilize the platform’s Live video function or Instagram’s IGTV to answer questions or provide tutorials—just make sure that you promote these on your other platforms. You want to make sure that each platform offers something different so you can maximize your impact. In short, when it comes to social media, work smarter—not harder.