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A fantastic way to think about the importance of your employee base can be summed up in Marcus Buckingham’s statement, “Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” Buckingham, an author and business consultant, has it right—the stronger your employee culture is, the better chance you have of attracting more star staffers. These are the kind of recruits you need to start the domino effect of a great employee base:


Well-Rounded Go-Getters

While your first inclination may be to hire someone with a deep knowledge of your industry or a specific aspect of the field, what you really need is a generalist. Someone who is well-rounded and has dipped their toes into a variety of industries or fields will provide you with a go-getter attitude and an excitement to learn more and do more. These hires can provide insight on all aspects of the business, learning and growing alongside it. What’s more, they’ll help encourage future employees to get out of their comfort zone and try something new. 


Humble and Low-Key

There’s something about a flashy recruit with big confidence that makes you feel like they’re the best fit. However, what these people bring is a big ego that, in actuality, may clash with your vision and your other employees. If you’re in a startup environment, hiring someone with an ego is a good way to completely destroy employee morale in the company’s early stages. Startups and new businesses need to work as a team to succeed. There is no room for egos. 


Devoted Employees

In addition to egos, new businesses will find it difficult to succeed if their employees don’t believe in the mission, product, or service. Employees who are skeptic at worst and indifferent at best will do nothing to advance your business. When you boil it down, an employee with little experience in the industry, but a passion for the work will help you much more than an employee who cares little for what they do but has a stellar resume. 


Tenacious Recruits

Your first employees should be willing and able to get up when they fall, time and time again. If they fit the above criteria, it’s likely that they have the grit they need to help your business thrive. New businesses experience a ton of setbacks that can be disappointing and discouraging to many. The right employees will understand that a failure is just a learning curve; they’ll take a setback and figure out how to charge forward.